June 10, 2021
Anything World x Pink Sweat$
PINK PLANET EXPERIENCE
About the App:
To celebrate 100 million views on Pink Sweat$ hit single ‘At My Worst’ from his recent debut Album ‘Pink Planet’, we’ve created a fun interactive music experience based on the R&B doo wop-inspired bop. It’s a browser based rhythm game optimised for mobile.
When connected with Spotify the experience is synced to the track. The user travels through an animated 3D version of Pink Sweat$ Pink Planet. Tap on the screen to the beat to gain points. If you miss the beat you will lose points.
It’s a very addictive game mechanic and lets the fans dive into Pink’s fluffy world of positivity, love and optimism.
The London based tech startup Anything World crafted the digital experience in collaboration with Pink Sweat$, Warner Music’s Global Marketing in-house digital and creative tech team, Firepit Technology and Atlantic Records.
The url to the experience is here. Have a sneak peak:
(Spotify Premium is required to play)
About the technology
Anything World has developed an innovative deep tech platform, which empowers the creation of endless 3D worlds. Perfect when combined with musical experiences!
Anything World combines cutting edge AI, Natural Language Understanding, Computer Vision and extensive 3D libraries to allow users to request, see, manipulate and experience anything they can think of. It’s the fastest way for creators to make limitless AI driven 3D voice & music experiences!
This new technology represents a genuine paradigm shift in how 3D experiences are created. Instead of commissioning CGI folks to model and animate a restrictive set of models, 3D assets of any kind can be requested from Anything World’s cloud platform at any time with natural behaviours already applied.
The Brick Lane, London-based majority female and non-binary startup is less than 2 years old and is already working with major brands including Ubisoft, Instagram, Facebook, and of course Warner Music.
About the artist
Philadelphia-native singer-songwriter-producer Pink Sweat$ has drawn international applause for his utterly unique brand of genre-smashing contemporary soul, marked by lyrical complexity, melodic power, and true vocal majesty. He began making music at the age of 19, cutting demo vocals at Philly’s legendary Sigma Sounds Studios.
“The overall message is, ‘Love is cool. It’s okay to be vulnerable. It’s okay to be kind. It’s okay to be a gentleman. It’s okay to be naïve. It’s okay to jump headfirst into things that you believe in—especially love’,” he explains. “You only get one life, so I want everybody to feel okay being great. The reality is I built this world because I feel like I can’t be myself anywhere else. It’s okay to love this hard. At nighttime when you’re by yourself and you don’t want nobody else to hear it, you can tune in to Pink Planet.”
“Pink Sweat$ makes us all believe in true love.”
In 2021, Pink Sweat$ welcomes the year with a brand new remix to “At My Worst” featuring Kehlani, along with the release of his debut album, Pink Planet on February 12TH. Ultimately, Pink Sweat$ makes a statement by unapologetically bringing love to the forefront.
More about Pink Sweat$ from Atlantic Records here