Marketing Director

We are looking for a Marketing Director to drive exponential growth in social engagement and user base, establishing Anything World as a leader in 3D creation while expertly strategising and implementing marketing initiatives in our innovative start-up.

The Role

We are looking for a creative and results driven individual who will help power exponential growth in our social engagement and our user base as well as establish Anything World as a key player in the field of 3D creation. We have a compelling proposition that’s world beating and you’ll see our vision and make it a reality.

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We are a startup so our person has to be the Swiss army knife of marketing, with a desire and ability to do as well as strategize! We’re looking for someone that’s super organised and can coordinate across functions.

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This will be your department and you’ll not just shape it, but also be able to implement each and every process as you mould the department through your experience and creativity. You will work closely with the non-technical team (3D artists, sales, operations and the founders) as well as the technical team on all product updates and launches.

Responsibilities

Strategy and Growth: Develop and execute comprehensive marketing strategies to drive brand awareness, user acquisition, and revenue growth through existing channels as well as identifying new channels.
Advertising: Plan, implement, and optimise advertising campaigns across various platforms (Google Search Ads, TikTok, Twitter, Reddit, etc) to maximise reach and ROI.
Social Media Management: Oversee the creation and execution of social media strategies to engage and grow our community.
CRM: Manage and oversee customer relationship management strategies to enhance player retention and loyalty.
Website Management: Ensure our website is optimised for user experience, lead generation, and conversion.
SEO and Content: Drive SEO initiatives and content marketing strategies to enhance organic visibility and engagement.
Partnership Management: Identify and manage strategic partnerships to amplify our marketing efforts and expand our reach.
Communications: Create buzz around the brand and ensure all communications are aligned with the brand.
Overlook the marketing team and be responsible for marketing recruitment.
Report on all marketing activity to the founders and directors.
Coordinate between departments on product launches, campaigns and key updates.

Requirements

A Bachelor's degree in Marketing or a related field.
8+ years of marketing experience.
Experience working in a startup environment.
Hands on experience of managing and optimising paid performance ads - Google Search, TikTok, Twitter and Reddit as a must. Additional channels are nice to haves.
Proven experience delivering successful growth led marketing strategies and campaigns.
Expertise in digital marketing, including SEO, social media, content marketing, and CRM.
Have a growth hacking mindset. We’re a Start-up at the end of the day so need to be clever with our marketing spends.
Strong analytical skills and data-driven thinking, including experience in analytics tools.
Up-to-date with the latest marketing trends.
Experience managing a team and working across functions.

Nice to haves

Experience working in a gaming company.

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